NANZUKA was founded by Shinji Nanzuka in 2005 in Tokyo under the previous name Nanzuka Underground (2005-2011). In 2013, the gallery opened a Hong Kong branch named AISHONANZUKA as a joint gallery with Aisho Miura Arts.
The gallery is dedicated to rediscovering artists who have been overlooked in the Japanese fine art scene since World War II, such as Keiichi TANAAMI (born in 1936), the first artist to represent Japanese pop art since the mid-1960s; Harumi Yamaguchi (born in 1936), a female artist who dedicated herself to advertising products in the 1970s and 1980s and used airbrush techniques to depict female figures, establishing herself as a symbol of Women's Liberation illustration in that era; and Hajime Sorayama (born in 1947), renowned for his "Sexy Robot" series that includes contexts belonging to the post-human body or the aesthetic of the human body.
The gallery collaborates with many international galleries to support emerging Japanese artists on the international art scene, including Hiroki Tsukuda, Ryuichi Ohira, Makoto Taniguchi, Masato Mori, and Haroshi. Simultaneously, the gallery works with selected international artists to represent the global contemporary art scene.
NANZUKA readily collaborates with other industries, including fashion, music, and design, among others, to expand the existing "art" context and break through the parameters of "fine art".