Philip Gerald (b.1992) is an artist based in Dublin, focusing on painting in a style that
recreates the aesthetic of simplistic digital images. Philip Gerald paints in a faux-naïf
aesthetic that replicates the aesthetic of simplistic
digital illustration. His irreverent, colorful and humorous paintings frequently allude to
canonical works from art history, drawing on everything from Old Master still lifes to David
Hockney’s iconic, sensually charged pool paintings. The colors emphasize the nostalgic
undertones of his scenes, which evoke the heydays of clip art, Microsoft Paint and meme
culture, of crude images beamed around the world via the majesty of dial-up internet.
Gerald explores the dichotomy of digital and material art and their associated or
perceived values in his practice. Pointlessly recreating crude digital drawings with
analogue techniques, these subtly-painted saccharine images depict figures and
scenarios draped in a veil of humor and anxiety. With a particular interest in Vincent Van
Gogh, Gerald juxtaposes the famous “Sunflower” series alongside paintings of the frustrated
artist. This lively, visually stimulating narrative tells a contemporary story about
the challenges of the creative process for the twenty-first century. Some of Gerald’s
canvases resemble Old Master still life paintings in terms of composition but more like
crude digital art in terms of execution. The paintings act as visual representations of the
kind of work Gerald advises to create. The artist also includes a lot of logos and brands in
his images. Gerald saw branding everywhere, so much that he didn’t see a reason not to
include it. It adds an element of reliability. A large part of the creation process of Gerald is
responding to experience, often in a direct way.