Harumi Yamaguchi was born in Matsue in the Shimane prefecture, and graduated from Tokyo University of the Arts with a degree in oil painting. After working for the publicity department of Seibu Department Stores, Yamaguchi began her career as a freelance illustrator, participating in the advertising production for PARCO in correspondence to its opening in 1969. The women that she depicted = Harumi Gals, while in harmony with PARCO’s strategy of the female figure living strongly within the times, had further presented a significant influence on the ways of Japanese society in the latter half of the 20th century. Even after completing their advertising role, the energy of these powerful, bright, and elegantly refined Harumi Gals continue to maintain their vibrancy, fascinating and appealing to many today.